Marketing

Wool body questions the value of AWI marketing

WoolProducers Australia calls for discussions to determine how AWI should best spend grower levies.

03 February 2025

Provenance on the menu: Lambpro general manager, Tom Bull, spoke about the importance of value-based marketing in the lamb industry, on a panel at LambEx alongside Victorian livestock producer, Mark Wooton, and journalist Stan Grant. Credit: Claire Harris.

Lamb industry needs a provenance boost

Lambpro founder, Tom Bull, says the industry is falling behind when it comes to provenance.

16 September 2024

Multi-tasking: There are now multiple platforms that enable online buyers to bid remotely at physical auctions. Photo: Pamela Lawson

A new option for online marketing

New online platform launched in competition with AuctionsPlus and FarmGate.

18 March 2024

Domino's Australia introduces launches exclusive summer range of Aussie lamb products. Photo Credit: Domino's Pizza.

Domino's Pizza adds Aussie lamb to the menu

Domino's Pizza has unveiled a new pizza and pasta range featuring Australian slowed cooked lamb.

31 January 2024

A new summer lamb campaign, targeting the generational divide, was launched on Sunday. Photo Courtesy of Australian Lamb.

New lamb ad targets generational divide

A national campaign promoting lamb was launched earlier this week

09 January 2024

MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

New beef and lamb ad launched to boost summer consumption

New red meat ad features Sam Kekovich and Sam Thaiday.

01 December 2023

Think longer term for grain storage

Grain growers seeking better options for their produce

26 July 2019

ACCC inquiry shakes up cattle sector

The ACCC has recommended sweeping changes to the beef sector

02 November 2016

FROM OUR PARTNERS

Building a Resilient Digital Ecosystem for all Australians

Telstra is committed to creating a resilient digital ecosystem that benefits all Australians, with a particular focus on enhancing regional connectivity and leveraging advanced technologies.

Drought, Fires, and Floods Haven't Stopped WA-Based Business Expansion

CW Imports continues to expand its reach across Australia

Utrisha N: The new biostimulant boosting broadacre yield potential

Extensive trials conducted across Australia show boosted yields in a wide range of

Maximise your nitrogen use efficiency

Losing nitrogen to the environment can be costly.

WA farmer dies fighting bushfire

ABARES crop forecast confirms predictions of a bumper harvest

Ford expands Ranger Super Duty ute line-up

Farms: the secret weapon for fighting climate change

RESEARCH

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

Research Report: Side-by-side Vehicles (November 2025)

Kondinin Group’s research team dives into the side-by-side market for this report, looking at popular diesel models, a few petrol versions and a couple of electric vehicles.

Research Report: Farming Inputs (October 2025)

Inputs are unavoidable in any farming system. This Research Report focuses on several key farming inputs with a view to maximising outputs, production and profit.

Research Report: Self-Propelled Sprayer Testing (September 2025)

Kondinin Group’s Mark Saunders, Ben White and Josh Giumelli have rounded up five of the latest self-propelled sprayers to cast a discerning eye over them for this month’s Research Report. The sprayers were run over our regular test track and thoroughly inspected to see what makes these million-dollar machines tick.

Research Report: Sealable Storage Options (August 2025)

Kondinin Group researchers in collaboration with the GRDC Grain storage extension team test dozens of gas-tight sealable grain storages to Australian Standard AS2628-2010 identifying best and worst features in the ultimate grain storage buyers guide.

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