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Wool body questions the value of AWI marketing

WoolProducers Australia calls for discussions to determine how AWI should best spend grower levies.

An Episode 3 report, commissioned by WoolProducers Australia, found AWI marketing activities had no meaningful impact on Australian wool prices.

An Episode 3 report, commissioned by WoolProducers Australia, found AWI marketing activities had no meaningful impact on Australian wool prices. | Credits: Mark Saunders, Kondinin Group.

A FARM lobby group is questioning the value of marketing expenditure by Australian Wool Innovation (AWI), claiming its current efforts have "little to no impact" on the price growers receive for their...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

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