LIVESTOCK

New beef and lamb ad launched to boost summer consumption

MLA releases new ad, featuring sporting legends Sam Kekovich and Sam Thaiday, to promote red meat.

Staff Writer
 MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

A new marketing campaign released today by Meat & Livestock Australia (MLA) sees these two meats paired for the first time to highlight their value to Australian shoppers.  The ad features "lambassador"...

Start a free trial to continue reading this article

Already have an account?

Subscribe now

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

editions

Research Report: Auto Drafters (June 2026)

This month's Research Report includes an in-depth look at five popular sheep auto drafters complemented by several Case Studies of producers using the drafters to improve their livestock management.

editions

Research Report: High Horsepower Tracked Tractors (May 2026)

Kondinin Group researchers Mark Saunders, Ben White and Josh Giumelli have inspected some of the latest high-horsepower, articulated, fixed-frame and twin-tracked tractors for this month's Research Report. It's all about getting power to the ground.

editions

Research Report: Mother Bins (April 2026)

Mother bins are an important part of on-farm grain logistics. This Research Report details 10 brands including locally-made and imported models with capacities up to 300 tonnes.

editions

Research Report: Diesels Duke It Out (March 2026)

Kondinin Group's Ben White, Mark Saunders, Josh Giumelli and Jenna Santos spent a few days evaluating four of the latest 4WD diesel utes for this month's Research Report.