New research focuses on agriculture career perceptions

THE Australian Government is providing $1.3 million towards new research that aims to boost agriculture’s capacity to attract and retain workers.
New research focuses on agriculture career perceptions New research focuses on agriculture career perceptions New research focuses on agriculture career perceptions New research focuses on agriculture career perceptions New research focuses on agriculture career perceptions

A new research program aims to boost careers in agriculture, Picture Mark Saunders.

Staff writer

Minister for Agriculture and Northern Australia, David Littleproud, said the farming sector offered diverse and rewarding careers, but more research was needed to better understand its workforce.

"Human capital is an important theme of the government's Delivering Ag2030 plan which aims to achieve a $100 billion agricultural industry by 2030," Littleproud said.

"This new research, to be undertaken by AgriFutures Australia will support agricultural employers and businesses to better target recruitment and retention of workers.

"Challenging outdated perceptions of modern agricultural work is critical to position agriculture as the modern, innovative and resilient industry it is today," Littleproud said.

Managing director of AgriFutures Australia, John Harvey, said this latest cross-sectoral research would complement existing research, development, and extension activities.

"We need to find out what are the community perceptions of agriculture careers, are there any attitudinal or structural barriers to working in agriculture, and what the ‘pull factors' are that would make the agricultural sector a more attractive employment option," Harvey said.

"The project will also investigate the experiences of agriculture workers, including understanding why they work in the sector, entry options and progression pathways.

"Ultimately the aim is for jobseekers to have a better understanding of modern agriculture, the workplace opportunities it offers and how to enter into the agricultural workforce," Harvey said.

  • Kondinin Group Research: "This is the best farm-related research around". Read the latest.
  • Research Report: Multispectral Imagery. Exploring imagery options, applications and benefits.
  • For instant access to all Kondinin Group Research Reports, become a member today.