SHEEP

MLA's new lamb ad attracts millions of online views

MLA's new Australian lamb ad pokes fun at keyboard warriors, citing real online comments.

The new Australian Lamb ad, which pokes fun at keyboard warriors, has attracted millions of views and hundreds of comments.

The new Australian Lamb ad, which pokes fun at keyboard warriors, has attracted millions of views and hundreds of comments. | Credits: Kondinin Group (screenshot).

MEAT & Livestock Australia (MLA) has launched its latest summer lamb advertisement, which pokes fun at real online comments made last year in relation to every day and viral topics. Launched 13 days...

Start a free trial to continue reading this article

Already have an account?

Subscribe now

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

editions

Research Report: Rural Communications (February 2025)

With the departure of 3G technology and the emergence of 5G and satellite options, there are significant changes on the connectivity horizon. This month Kondinin Group engineers Ben White and Josh Giumelli investigate what is the best way to stay connected in regional and remote areas.

editions

Research Report: Chaser Bins (January 2025)

Chaser bins play a vital role when it comes to on-farm grain logistics. The January Research Report features a comprehensive round up of the latest chaser bins of 30 tonnes-plus capacity.

editions

Research Report: Succession Planning (December 2024)

This month's research report, compiled with the input of John White, Rural Generations, is a great resource for succession planning. A key message from the report is to start succession planning as soon as possible.

Research Report: Field Days Wrap (November 2024)

Kondinin Group's research team has the low down on the latest gear that was on show at various field days held around the country in the past few months.