Domino's Pizza adds Aussie lamb to the menu

DOMINO’S Pizza has unveiled a new range of lamb products, thanks to a collaboration with Australian Lamb and Meat & Livestock Australia (MLA).
Domino's Pizza adds Aussie lamb to the menu Domino's Pizza adds Aussie lamb to the menu Domino's Pizza adds Aussie lamb to the menu Domino's Pizza adds Aussie lamb to the menu Domino's Pizza adds Aussie lamb to the menu

Domino's Australia introduces launches exclusive summer range of Aussie lamb products. Photo Credit: Domino's Pizza.

Staff Writer

The new Domino's Summer Lamb Pizza and Meltzz range was launched last week, through promotions featuring "Lambassador" Sam Kekovich.

The products, available exclusively in Australia, include Greek Lamb Tzatziki and Lamb Meatlovers pizza, Greek Lamb Tzatziki Meltzz and Slow Cooked Lamb pasta.

MLA domestic marketing manager, Graeme Yardy, said the partnership between Australian Lamb and Domino's follows work by MLA's business development team in diversifying and expanding the relevance of lamb into quick service restaurants.

"Australians love their lamb and associate it with high quality and flavour. This means adding lamb to a menu allows foodservice operators to capture the opportunity to positively differentiate their business," Yardy said.

"There is a significant opportunity for lamb to shine brightly on fast food menus due to its versatility, taste and quality.

"Partnerships with restaurants such as Domino's are a fantastic way to showcase lamb to younger generations and those of different cultural backgrounds, especially within metropolitan Australia."

Domino's ANZ head of new product development and innovation, Michael Treacy, said the launch is not only a fantastic opportunity for expanding Domino's menu options, but also about supporting Australian sheep and lamb producers.

"Our ongoing commitment to championing local produce allows us to proudly present Aussie classics made with ingredients grown and sourced right here in Australia," Treacy said.

"Our connection with local Aussie producers runs deep, and we're dedicated to nurturing the growth of our local farmers. It's a partnership we take great pride in supporting."

Check out the new range on the Domino's Australia website.

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