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New beef and lamb ad launched to boost summer consumption

MLA releases new ad, featuring sporting legends Sam Kekovich and Sam Thaiday, to promote red meat.

Staff Writer
 MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

A new marketing campaign released today by Meat & Livestock Australia (MLA) sees these two meats paired for the first time to highlight their value to Australian shoppers.  The ad features "lambassador"...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

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