New beef and lamb ad launched to boost summer consumption

THE Australian red meat industries have joined forces in a push to drive beef and lamb consumption for the start of summer.

New beef and lamb ad launched to boost summer consumption New beef and lamb ad launched to boost summer consumption New beef and lamb ad launched to boost summer consumption New beef and lamb ad launched to boost summer consumption New beef and lamb ad launched to boost summer consumption

MLA has launched a new marketing campaign featuring sporting legends Sam Thaiday and Sam Kekovich. Photo courtesy of MLA.

A new marketing campaign released today by Meat & Livestock Australia (MLA) sees these two meats paired for the first time to highlight their value to Australian shoppers.

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