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Brand the retail shelves, not the cow's hide

<p>With more than 50 years in the livestock agency industry, and almost 40 as a beef producer, including 20 years with Wagyu, Birregurra, Victoria-based Peter Groves says the Australian beef industry needs to have a long hard look at itself and start making some tough decisions about its future.</p>

Amber Atkinson
Brand the retail shelves, not the cow's hide

  With more than 50 years in the livestock agency industry, and almost 40 as a beef producer, including 20 years with Wagyu, Birregurra, Victoria-based Peter Groves says the Australian beef industry...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Kondinin team.

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