AWI campaign launched in China

AUSTRALIAN Wool Innovation (AWI) and the AWI’s Woolmark Company have launched their first-ever brand campaign in China.

AWI campaign launched in China  AWI campaign launched in China  AWI campaign launched in China  AWI campaign launched in China  AWI campaign launched in China

AWI and The Woolmark Company have launched a new campaign in China to promote Merino wool. Picture courtesy AWI.

The campaign sees the launch of the ‘Merino Sisters' who feature in three humorous video interviews.

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