Improving wool traceability and marketing

THE NEW ONLINE platform WoolQ promises to improve wool traceability from the shed to the ship and beyond.

Improving wool traceability and marketing Improving wool traceability and marketing Improving wool traceability and marketing Improving wool traceability and marketing Improving wool traceability and marketing

Anna and Jack Cotton run superfine Merinos at the family farm at Swansea, Tasmania. Anna says WoolQ will improve wool traceability and transparency. Photo: WoolQ/AWI

WoolQ Project Chair Will Wilson describes the new online platform WoolQ™ as an evolution of the current wool marketing system, not a revolution.