Launching the official bushfire season this week, state Emergency Services Minister Fran Logan said Western Australians need to start treating a bushfire survival plan like putting on a seatbelt in a car - it should be second nature and could save your life.

The Are You Bushfire Ready campaign was officially launched in Argyle in the State's South-West today to highlight the importance of being prepared, having a plan and knowing how to implement it.

Argyle has been recognised as one of the State's leading bushfire-ready communities after it rallied together following a bushfire in 2015 to ensure it was better prepared if one struck again.

Their common-sense and practicality paid off in January 2017 when another significant bushfire threatened the town but no lives or homes were lost.

The WA Emergency Services Minister said the new DFES Fire Chat tool, available online and in hard copy, would help individuals and families create a simple survival plan in five minutes.

"Western Australia is set for another challenging bushfire season, with the South-West recording its driest autumn in five years, so we need to recognise that we cannot outrun or outlast a bushfire, so we have to outsmart it,” Minister Logan said.

"I have seen first-hand with the Wallcliffe Volunteer Fire Brigade, a little more than a month ago, how quickly a fire can take hold,” he said.

"A landowner had been trying to do the right thing by back burning, but they missed the opportunity to check their water pump before the burn and it failed when it was needed.

"Home owners cannot rely on having volunteers around every corner ready to risk their lives to stop a fire that may have been preventable.”

Click HERE to see more on DFES’ Fire Chat tool.