CNH Industrial's managing director of Agriculture for Australia and New Zealand, Brandon Stannett, said the decision to purchase the site reflects the company's recognition of Horwood Bagshaw's 193-year heritage in Australia.

"CNHI has custodianship of a number of brands with strong histories, including Case IH and New Holland and of course Flexi-Coil. We recognise the value of an established and well-regarded brand like Horwood Bagshaw, arguably Australia's oldest agricultural machinery manufacturer," Stannett said.

Horwood Bagshaw was founded in 1838, and moved to Mannum, about 80km from Adelaide, in 1975.

"By purchasing the manufacturing site in Mannum, we are not only signalling our commitment to this brand, but securing our future so we can confidently invest in our Australian operations," Stannett said.

In addition to the Mannum facility, CNHI has local manufacturing capability in Cowra, New South Wales, following the acquisition of K-Line Ag in 2019.

The decision to acquire the 6.6ha Mannum site was made at the end of a leaseback period which was part of the original sales agreement with Horwood Bagshaw.