A new market for grassfed beef

Highland Beef Pastoral supplies and markets Australian grassfed beef to the United States using a cost-plus supply model. This aims to spread risk along the supply chain and away from the producer towards the end customer, as Pamela Lawson, Kondinin Group discovers.

A new market for grassfed beef A new market for grassfed beef A new market for grassfed beef A new market for grassfed beef A new market for grassfed beef

Watchful eye: CEO and managing director of HBP, Murray Richardson, and southern herd manager, Michael Gooden, inspecting some of the company’s cattle near Wagga Wagga, NSW. Photo: Pamela Lawson.

AT A GLANCE:

  • The company buys yearling cattle to background on HBP-audited properties, spreading market risk away from producers towards consumers.
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