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A new market for grassfed beef

Highland Beef Pastoral supplies and markets Australian grassfed beef to the United States using a cost-plus supply model. This aims to spread risk along the supply chain and away from the producer towards the end customer, as Pamela Lawson, Kondinin Group discovers.

Staff Writer
 Watchful eye: CEO and managing director of HBP, Murray Richardson, and southern herd manager, Michael Gooden, inspecting some of the company’s cattle near Wagga Wagga, NSW.  Photo: Pamela Lawson.

Watchful eye: CEO and managing director of HBP, Murray Richardson, and southern herd manager, Michael Gooden, inspecting some of the company’s cattle near Wagga Wagga, NSW. Photo: Pamela Lawson.

AT A GLANCE: The company buys yearling cattle to background on HBP-audited properties, spreading market risk away from producers towards consumers. Highland Beef Pastoral is a whole-of-supply-chain...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

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Research Report: Self-Propelled Sprayers (March 2024)

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