The MSA's next evolution in beef

RENOWNED meat scientist and chairman of Meat Standards Australia (MSA) Pathways Committee, Rod Polkinghorn, believes the next evolution in the beef industry will be consumers buying beef based on meal outcomes, rather than cut.

The MSA's next evolution in beef The MSA's next evolution in beef The MSA's next evolution in beef The MSA's next evolution in beef The MSA's next evolution in beef

The MSA has outlined its plans til 2040.

The MSA believes it's one of the many significant shifts the beef industry supply chain should expect by 2040.