MACHINERY

RDO Equipment consolidates businesses

Vermeer and Vanderfield to be renamed RDO Equipment.

Staff writer

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The consolidation brings together 29 branches of RDO business and more than 800 staff under the one banner which covers agriculture, construction, and forestry equipment sectors.

With this change, Vanderfield will be known as RDO Equipment, retiring a brand that has long been synonymous with agricultural machinery across Queensland and northern New South Wales. 

Based in Toowoomba, Queensland, Vanderfield has been a John Deere agricultural dealer since 1970. The company was originally founded by Gordon Vandersee in 1963 as a Chamberlain dealership.

Based in Fargo, North Dakota, RDO Equipment was established in 1968 by Ron Offutt. The company remains rooted in the agriculture sector and is family owned and operated, with Ron's daughter and son, Christi and Ryan, active in leadership roles with the business.

Bruce Vandersee, who served as CEO of Vanderfield for 28 years and remains a director and shareholder of RDO Equipment, said: "Since they invested in Vanderfield nearly 10 years ago, the Offutt family have shared our values and have been great partners to me and my family.

"They understand agriculture, take a long-term view, and are committed to investing in our business to provide the highest level of service and support for our customers."

Over the past 10 years, the group has continued to expand, most recently with the acquisition of Chesterfield, a John Deere agricultural dealer in south-east Queensland and northern New South Wales.

In 2019, RDO Equipment was established in Australia when the company was appointed as the John Deere Construction and Forestry dealer for Queensland, New South Wales, Victoria, Tasmania, South Australia and the Northern Territory.

Phil Canning, who assumed responsibilities as CEO of RDO Equipment on 1 November, said: "We have a tremendously dedicated team, many with decades of experience, who have a deep understanding of our customers and the machines that are critical to their operations.

"While we are changing the brand, our customers will continue to be looked after by the sales and service teams they already know and trust, and they can expect the same level of expert support and advice that they have always received from our united team."

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