A $68 million Federal Government investment in agricultural traceability will make Australian beef a more sought-after product, both overseas and at home, according to the Cattle Council of Australia (CCA).
Almost $70 million has been put towards traceability in agriculture by the Federal Government.
CCA president, Markus Rathsmann, said traceability was vital to ensuring product integrity, market access and price premiums.
The Government must step in and advocate for improved standardisation across the AgTech industry.
Apple Isle agriculture on the rise
Taking the stress out of grazing
