ON-FARM

OPINION: Familiarisation proves an effective marketing strategy

IT is fair to say that Bushwhacker is quite familiar with industry and consumer marketing initiatives that have been deployed with some success in the past, and maintains a healthy interest in new promotional ideas in the agricultural space, but one campaign caused me to pay particular attention this month.

Bushwhacker
OPINION: Familiarisation proves an effective marketing strategy

Over the years I have had cause to get involved in a wide variety of marketing, from innovative new media campaigns, tried and true brand-building activities or even the severely out-of-date half page...

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A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

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Research Report: Sheds

Sheds play a vital role in farming, offering shelter and protection for people, machinery, livestock and valuable inputs like chemicals and fertiliser.

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Research Report: Harvest Weed Seed Mills

The Report includes a round up of commercially-available batching plants as well as farmer-made approaches.

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Research Report: Agritechnica 2023

Kondinin Group’s Mark Saunders, Ben White and Josh Giumelli went to Agritechnica, Germany. This report covers the key award winners from the event and some of the latest autonomous platforms displayed.

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Research Report: Fronting Up

This Research Report looks at harvester fronts including research and expertise from Kondinin Group’s Ben White, with input from harvesting specialists Brett Asphar, Kassie Van Der Westhuizen, Murray Skayman and Martin Reichelt.