ON-FARM

Most Australians fail to see farming's value

NEW RESEARCH has revealed that Australians have grown disconnected from where their food and fibre comes from, and are oblivious of the farm sector's economic contribution.

Kristy Moroney
Most Australians fail to see farming's value

The nation-wide polling commissioned by the National Farmers’ Federation (NFF) found that 83 per cent of Australians would describe their connection with farming as ‘distant’ or ‘non-existent’.

President of the NFF Fiona Simson said the figures were cause for alarm.

“Agriculture is an essential ingredient in every meal on our plates, and every natural fibre on our backs,” Ms Simson said.

“Farming is also a driving force of the Australian economy, generating 1.6 million jobs across the supply chain,” she said.

As part of the poll, participants were presented with a list of six industries, and asked to nominate which they thought was Australia’s fastest growing. Only 4% of respondents correctly identified agriculture as our fastest growing sector.

The NFF president said the result highlights the misconception that agriculture is a thing of the past, when the reality is it’s a critical piece of Australia’s economic future.

“Agriculture is on track to be Australia’s next $100 billion industry, having reached a record $60 billion farm gate return last financial year,” Ms Simson said

“The problem is despite the billions of dollars and all the jobs derived from agriculture, most Australians assume this only benefits people in the bush,” she said.

“The reality is the bulk of jobs supported by the farm sector are in the city, in fields like retail, food service, logistics, finance and more.”

The results come ahead of National Agriculture Day, tomorrow, November 21, a national initiative aimed at reconnecting all Australians with the story of agriculture.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

A growing series of reports, each focused on a key discussion point for the farming sector, brought to you by the Farming Ahead team.

editions

Research Report: Sheds

Sheds play a vital role in farming, offering shelter and protection for people, machinery, livestock and valuable inputs like chemicals and fertiliser.

editions

Research Report: Harvest Weed Seed Mills

The Report includes a round up of commercially-available batching plants as well as farmer-made approaches.

editions

Research Report: Agritechnica 2023

Kondinin Group’s Mark Saunders, Ben White and Josh Giumelli went to Agritechnica, Germany. This report covers the key award winners from the event and some of the latest autonomous platforms displayed.

editions

Research Report: Fronting Up

This Research Report looks at harvester fronts including research and expertise from Kondinin Group’s Ben White, with input from harvesting specialists Brett Asphar, Kassie Van Der Westhuizen, Murray Skayman and Martin Reichelt.